There are many facets to selling.  We teach sales professionals to quit wasting time selling to people that are unable to sign the check.  Those people we like to call VITOs, Very Important Top Officers.  They have the power to veto, approve, and push beyond their 'budgets'.  YES!!  We want to link arms with them so that we can Sell Smarter, Not Harder!

Time and time again we hear sales professionals describe what they sell in terms of facts, features, and functions.  It's so common we call those 'F Words' (gasps)...what? Yep, and we don't want to use those.  Instead, we want to talk to the Presidents, CEOs, and Owners about how our products, services, and solutions can benefit them. It's natural to want to know how it's (product/service/solution) going to benefit YOU (the person being sold to).  After all, it makes sense, right?  When you understand how it's going to benefit you, you become more invested and more interested, right?

OKAY, so how is Selling to VITO going to benefit YOU?

  • Get more appointments with people who are empowered to BUY
  • Start makes sales that are up to 65% bigger
  • Cut your sales cycle in half
  • Never be rejected anyone
  • Start making the income and commission that you really deserve

You'll have everything you need including:

  • Your Elevator Pitch/Opening Statement
  • Voice Mail Messages
  • Personal Assistant/Gatekeeper tactics
  • First Call Objectives
  • How to Handle Objections
  • and so much more!

Together we will work together so you will NO LONGER be on an island by yourself.  At the end of the workshops, you'll be able to pick up the phone with confidence and an agenda that will move you swiftly through the sales process with ease!  FINALLY, all your sales dreams are coming true!


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The PowerPoint Sales Discovery™ guarantees a way to engage with every potential prospect and pre-qualify them before you even speak to them. 

Three-part series for easy implementation and fast results.  Every part of the VITO Selling process is tailored by Tony Parinello to what you sell and the market you sell to. No more guesswork.  It's all guaranteed to get a 'tell me more' response from VITO - The Very Important Top Officer.

Twice a week speak directly to Tony Parinello, author and creator of Selling to VITO™. Work the process alongside Tony and the Community members.  Ask questions and learn from others as they ask theirs.


Reach out to Beth Allen