BOOKS.  Amazon is the very best place to grab a copy of this book or any other books written by Anthony Parinello.  Think and Sell Like a CEO,  Stop Cold Calling Forever, Getting the Second Appointment, Getting to VITO, or Selling to VITO - 3rd Ed.

your new and improved sales process!

START HERE.  We'll send you the '5 Common Mistakes Sales Professionals Make'.  Take the next step with us and get involved with VITO University or follow the emails for more information.

VITO UNIVERSITY.  Three-part series for easy implementation and fast results. Get your Elevator Pitch, Telephone Opening Statement, Voice Mail Messages, and know exactly what to say to the Gatekeepers to build a solid business rapport. You'll know how to handle objections and your first call objectives that will accelerate your entire sales process! Everything is totally tailored to what you sell and the markets you sell to and it's all guaranteed to get a 'Tell Me More' response from VITO!

BEYOND VITO.  VITO alumni....where are you at? This program is for you. We're stepping it up about 10 notches.  No monkey business here.  You'll be hitting it hard with other like minded VITO Sellers.  COMING SOON!! 

VITO COMMUNITY.  Here you will have the ability to communicate directly with Tony Parinello, author and creator of Selling to VITO.  You will never be alone on an island by yourself ever again. Ask questions weekly one-on-one with Tony and learn from others, as well.    

STAY CONNECTED.  Find us on social media and get access to tons of amazing content.  Interviews with other sales gurus, Selling to the C-Suite Tips, Sales Tip Monday, and promotions! 


There are many facets to selling.  We teach sales professionals to quick wasting time selling to people that are unable to sign the check.  Those people we like to call VITOs, Very Important Top Officers.  They have the power to veto, approve, and push beyond their 'budgets'.  YES!!  We want to link arms with them so that we can Sell Smarter, Not Harder!

Time and time again we hear sales professionals describe what they sell in terms of facts, features and functions.  It's so common we call those 'F Words' (gasps)...what? Yep, and we don't want to use those.  Instead we want to talk to the Presidents, CEOs and Owners about how our products, services and solutions can benefit them. It's natural to want to know how it's (product/service/solution) going to benefit YOU (the person being sold to).  After all it makes sense, right?  When you understand how it's going to benefit you, you become more invested and more interested, right?

OKAY so how is Selling to VITO going to benefit YOU?

  • Get more appointments with people who are empowered to BUY
  • Start makes sales that are up to 65% bigger
  • Cut your sales cycle in half
  • Never be rejected anyone
  • Start making the income and commission that you really deserve

You'll have everything you need including:

  • Your Elevator Pitch/Opening Statement
  • Voice Mail Messages
  • Personal Assistant/Gatekeeper tactics
  • First Call Objectives
  • How to Handle Objections
  • and so much more!

Together we will work together so you will NO LONGER be on an island by yourself.  At the end of the workshops, you'll be able to pick up the phone with confidence and an agenda that will move you swiftly through the sales process with ease!  FINALLY all your sales dreams are coming true!